The MP Tourism Emporium in New Delhi was undergoing a spatial and brand overhaul to better connect with a younger, more contemporary audience. As part of the rebranding, the brand signature was refreshed—retaining cultural roots by rendering the letter 'M' in Devanagari. Gond, the traditional art form of Madhya Pradesh, formed the core visual language and was extended across store panels, signage, brochures, tags, and packaging, bringing authenticity and regional character to the entire experience. (A GCD Studio Project)