About | Shahanajaindesign

ABOUT ME

I am a brand strategist and graphic designer, with 22 years of work experience in brand development, brand experience, print, packaging, digital, social media and web design.

EXPERIENCE AND BACKGROUND

I started my career as a designer at the prestigious design studio R+K Design, Bangalore where I engaged with brands like Unilever, Medimix, Nutrine, Dumex, Shoppers Stop.

Thereafter I joined Gopika Chowfla Design in New Delhi as a designer and rose to become Associate Creative Director and Partner. In my 14 years of association I helped grow the studio as it continued to be one of the well-known and respected design firms of India.

I led multidisciplinary projects across strategy, branding, packaging, and digital design for clients including Veeba Foods, SpiceJet, Biotique, Bharti Realty, Trident Hotels,

DLF, Max Group, The Times of India

MY APPROACH TO DESIGN

From creating thoughtful design tailored to meet unique client needs to giving special attention to the functionality of design I believe ideas must manifest into workable, practical solutions that bring a brand alive in the real world as well as communicate it's vision effectively, therefore making it recognised and successful.

I believe that you, the company, is in the best position to know and understand your product, competition, target audience, and what differentiates you from everyone else. As a brand strategist, I help you to use visual language to connect with your consumers, differentiate yourself from your competition, and create a uniformity of language across your products, marketing, sales and advertising