What began as a platform for Delhi’s design community evolved into a recognised institution fostering dialogue, collaboration, and creative exchange. My decade-long association with DesignXDesign—from its inception to its 10th anniversary—was as its brand custodian. I was responsible for creating and evolving the brand identity across its many editions, designing collaterals such as brochures, invites, and exhibition graphics, and shaping the visual language of the space itself. The journey was deeply rewarding and creatively enriching