The brief was to craft a brand identity that felt distinctly Indian, refined, and premium—while also evoking a sense of calm and retreat. The lotus, a timeless Indian symbol of beauty and wellbeing, served as the central motif. A rich, soothing colour palette was developed to support it. The visual language extended seamlessly across brochures, packaging, and signage, ensuring a cohesive and immersive brand experience. (A GCD Studio project)