Identity design for Fabels, a couture fashion label by Fab India. The challenge was to create a distinctive voice for the new brand while maintaining a seamless connection to the ethos of its parent. I developed the name 'Fabels'—a fusion of 'Fabindia' and 'label'—inspired a minimal black-and-white logo that stood out against the vibrant, colour-rich interiors of Fabindia stores. (A GCD Studio project)