A friend approached me with a clear vision—she was ready to launch her own furniture studio and had already chosen the name: Daali, meaning ‘branch.’ The name beautifully reflected the brand’s core promise: furniture crafted from natural wood. We worked closely to define a brand positioning that emphasised this key differentiator. A warm, organic colour palette was developed, along with the visual language for the website, social media templates, packaging tags, and brochure pages—forming a cohesive rollout kit for launch.