Away and Co is a travel company that curates high-end, immersive holiday experiences. The name—a hybrid of ‘Away’ and ‘Company’—suggests being transported into another world, guided by an expert and credible host. The logo was also a hybrid of informal, approachable as well as credible and trustworthy. The brand communication played on the emotional pull of the word ‘away,’ pairing it with evocative imagery of rare, offbeat destinations to create a sense of mystique and understated luxury. (A GCD Studio Project)