Anchored in the brand promise of ‘informal elegance,’ the identity was designed to strike a balance between tradition and modernity. The logo combined classic cues with contemporary simplicity, supported by a refined colour palette and graphic system that ensured consistency across print and digital touchpoints. From signage to stationery, every element was crafted to convey a sense of understated sophistication—creating a cohesive and enduring brand experience. (A GCD studio project)