The primary objective was to highlight the eco-friendly nature of the food wrapping paper and shift consumer preference away from aluminium foil. Visual elements such as brown paper textures and illustrations of a happier planet helped convey the sustainable message. The line ‘Good for you, good for the planet’ served as a compelling call to action and evolved into the product’s core value proposition, effectively reframing the narrative. A product that has been very successful after it's redesign. (A GCD Studio project)