Veeba Foods introduced a premium range of signature gourmet dips, sauces, pastas, and coconut water under the brand Earthmade Organix, later rebranded as Earthmade. We developed a bold black-and-white visual identity, enhanced with category-specific colour coding, to lend the packaging a mature, sophisticated, and artisanal appeal. All extensions took on the same visual language, that stood out in the cluttered retail environment. (A GCD Studio Project)